Beat accelerating customer expectations with Trend-driven innovation /

Beat accelerating customer expectations with Trend-driven innovation /

Bibliographic Details
Main Authors:	Mason, Henry (Author), Mattin, David (Author), Luthy, Maxwell (Author), Dumitrescu, Delia (Author)
Other Authors:	Osterwalder, Aleanders (author of foreword.)
Format:	eBook
Language:	English
Published:	Hoboken, NJ : Wiley, 2015.
Subjects:	High technology industries > Marketing. Marketing. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Electronic books.
Online Access:	Full Text via HEAL-Link

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