Storytelling with data : a data visualization guide for business professionals /

Sometimes it is easy to generate charts and graphs look fine to you, but don't clearly communicate the information that they represent. Knaflic's own knack for clarity will help you sharpen your message when using data in your business presentations.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Knaflic, Cole Nussbaumer (Συγγραφέας)
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Hoboken, New Jersey : Wiley, [2015]
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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072 7 |a REF  |x 018000  |2 bisacsh 
082 0 4 |a 001.4226  |2 23 
049 |a MAIN 
100 1 |a Knaflic, Cole Nussbaumer,  |e author. 
245 1 0 |a Storytelling with data :  |b a data visualization guide for business professionals /  |c Cole Nussbaumer Knaflic. 
264 1 |a Hoboken, New Jersey :  |b Wiley,  |c [2015] 
300 |a 1 online resource :  |b illustrations (some color). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
588 0 |a Online resource; title from PDF title page (EBSCO, viewed October 14, 2015). 
505 0 |a Title page -- Copyright -- Dedication -- Foreword -- Note -- Acknowledgments -- About the Author -- Introduction -- Bad graphs are everywhere -- We aren't naturally good at storytelling with data -- Who this book is written for -- How I learned to tell stories with data -- How you'll learn to tell stories with data: 6 lessons -- Illustrative examples span many industries -- Lessons are not tool specific -- How this book is organized -- Chapter 1 the importance of context -- Exploratory vs. explanatory analysis -- Who, what, and how -- Who -- What -- How 
505 8 |a Who, what, and how: illustrated by example -- Consulting for context: questions to ask -- The 3-minute story & Big Idea -- Storyboarding -- In closing -- Chapter 2 choosing an effective visual -- Simple text -- Tables -- Graphs -- Points -- Lines -- Bars -- Area -- Other types of graphs -- To be avoided -- In closing -- Chapter 3 clutter is your enemy! -- Cognitive load -- Clutter -- Gestalt principles of visual perception -- Lack of visual order -- Non-strategic use of contrast -- Decluttering: step-by-step -- In closing -- Chapter 4 focus your audience's attention -- You see with your brain 
505 8 |a A brief lesson on memory -- Preattentive attributes signal where to look -- Size -- Color -- Position on page -- In closing -- Chapter 5 think like a designer -- Affordances -- Accessibility -- Aesthetics -- Acceptance -- In closing -- Chapter 6 dissecting model visuals -- Model visual #1: line graph -- Model visual #2: annotated line graph with forecast -- Model visual #3: 100% stacked bars -- Model visual #4: leveraging positive and negative stacked bars -- Model visual #5: horizontal stacked bars -- In closing -- Chapter 7 lessons in storytelling -- The magic of story -- Constructing the story 
505 8 |a The narrative structure -- The power of repetition -- Tactics to help ensure that your story is clear -- In closing -- Chapter 8 pulling it all together -- Lesson 1: understand the context -- Lesson 2: choose an appropriate display -- Lesson 3: eliminate clutter -- Lesson 4: draw attention where you want your audience to focus -- Lesson 5: think like a designer -- Lesson 6: tell a story -- In closing -- Chapter 9 case studies -- CASE STUDY 1: Color considerations with a dark background -- CASE STUDY 2: Leveraging animation in the visuals you present -- CASE STUDY 3: Logic in order 
505 8 |a CASE STUDY 4: Strategies for avoiding the spaghetti graph -- CASE STUDY 5: Alternatives to pies -- In closing -- Chapter 10 final thoughts -- Where to go from here -- Building storytelling with data competency in your team or organization -- Recap: a quick look at all we've learned -- In closing -- Bibliography -- Index -- EULA 
520 |a Sometimes it is easy to generate charts and graphs look fine to you, but don't clearly communicate the information that they represent. Knaflic's own knack for clarity will help you sharpen your message when using data in your business presentations. 
650 0 |a Information visualization. 
650 0 |a Computer graphics. 
650 0 |a Business communication. 
650 7 |a REFERENCE / Questions & Answers  |2 bisacsh 
650 7 |a Business communication.  |2 fast  |0 (OCoLC)fst00842419 
650 7 |a Computer graphics.  |2 fast  |0 (OCoLC)fst00872119 
650 7 |a Information visualization.  |2 fast  |0 (OCoLC)fst00973185 
650 7 |a Statistik  |2 gnd 
650 7 |a Visualisierung  |2 gnd 
650 7 |a Neue Medien  |2 gnd 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Knaflic, Cole Nussbaumer.  |t Storytelling with data : a data visualization guide for business professionals.  |d Hoboken, New Jersey : Wiley, c2015  |h approximately 251 pages  |z 9781119002253 
856 4 0 |u https://doi.org/10.1002/9781119055259  |z Full Text via HEAL-Link 
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