APA (7th ed.) Citation

Siegel, E. (2016). Predictive analytics: The power to predict who will click, buy, lie, or die (Revised and Updated Edition.). Wiley. https://doi.org/10.1002/9781119172536

Chicago Style (17th ed.) Citation

Siegel, Eric. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Revised and Updated Edition. Hoboken: Wiley, 2016. https://doi.org/10.1002/9781119172536.

MLA (8th ed.) Citation

Siegel, Eric. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Revised and Updated Edition. Wiley, 2016. https://doi.org/10.1002/9781119172536.