Predictive analytics : the power to predict who will click, buy, lie, or die /

• Κύριος συγγραφέας: Siegel, Eric, 1968-
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken : Wiley, 2016.
• Έκδοση: Revised and Updated Edition.
• Θέματα: Social sciences > Forecasting.; Economic forecasting.; Prediction (Psychology); Social prediction.; Human behavior.; BUSINESS & ECONOMICS / Consumer Behavior.; BUSINESS & ECONOMICS / Econometrics.; BUSINESS & ECONOMICS / Marketing / General.; Electronic books.

"Predictive analytics unleashes the power of data. With this technology, computers literally learn from data how to predict future behaviors of individuals. In this updated and revised edition of Predictive Analytics, former Columbia University professor and Predictive Analytics World founder E...

Πίνακας περιεχομένων:

• Foreword / Thomas H Davenport
• Preface to the Revised and Updated Edition: What's new and who's this book for-the predictive analytics FAQ
• Preface to the Original Edition: What is the occupational hazard of predictive analytics?
• Introduction: Prediction effect
• Liftoff! prediction takes action (deployment)
• With power comes responsibility: Hewlett-Packard, Target, the Cops, and the NSA deduce your secrets (ethics)
• Data effect: a glut at the end of the rainbow (data)
• Machine that learns: a look inside Chase's prediction of mortgage risk (modeling)
• Ensemble effect: Netflix, crowdsourcing, and supercharging prediction (ensembles)
• Watson and the jeopardy! challenge (question answering)
• Persuasion by the numbers: how Telenor, US Bank, and the Obama Campaign engineered influence (uplift)
• Afterword: Eleven predictions for the first hour of 2022
• Appendices:
• A: Five effects of prediction
• B: Twenty applications of predictive analytics
• C: Prediction people: cast of "characters"
• Hands-On Guide: Resources for further leaning
• Acknowledgments
• About the author
• Index.