Predictive analytics : the power to predict who will click, buy, lie, or die /

• Main Author: Siegel, Eric, 1968-
• Format: eBook
• Language: English
• Published: Hoboken : Wiley, 2016.
• Edition: Revised and Updated Edition.
• Subjects: Social sciences > Forecasting.; Economic forecasting.; Prediction (Psychology); Social prediction.; Human behavior.; BUSINESS & ECONOMICS / Consumer Behavior.; BUSINESS & ECONOMICS / Econometrics.; BUSINESS & ECONOMICS / Marketing / General.; Electronic books.

"Predictive analytics unleashes the power of data. With this technology, computers literally learn from data how to predict future behaviors of individuals. In this updated and revised edition of Predictive Analytics, former Columbia University professor and Predictive Analytics World founder E...