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20170124071759.5 |
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151014s2015 nju o 001 0 eng |
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|a 2015040235
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|a DLC
|b eng
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|d EBLCP
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|a 9781119147473 (pdf)
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|a 9781119147480 (epub)
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|z 9781119145912 (paperback)
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|a 9781119176497
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|a MAIN
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| 100 |
1 |
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|a Baras, Jeremy,
|d 1988-
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|a Popup republic :
|b how to start your own successful pop-up space, shop, or restaurant /
|c Jeremy Baras.
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| 264 |
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1 |
|a Hoboken, NJ :
|b Wiley,
|c 2015.
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| 300 |
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|a 1 online resource.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a computer
|2 rdamedia
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| 338 |
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|a online resource
|2 rdacarrier
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| 500 |
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|a Includes index.
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| 500 |
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|a Machine generated contents note: Preface Acknowledgments Introduction Section 1: The Pop-Up Industry Chapter 1: What Is a Pop-Up? Chapter 2: The Makings of PopUp Republic Chapter 3: Pop-Ups: The State of the Nation Chapter 4: Pop-Ups: The State of the World Chapter 5: The Size of the Pop-Up Industry in the United States (a Case Study) Chapter 6: The Case for Pop-Up Urbanism as a Tool to Vitalize Local Economies Chapter 7: Interview with an Urban Economic Development Professional About Pop-Ups Section 2: Becoming a "Popupreneur" Chapter 8: Are You a Good Candidate to Host a Pop-Up? Chapter 9: A Day in the Life of a Popupreneur Chapter 10: Choosing a Concept Chapter 11: Creating a Concept vs. Creating a Concept That Sells Chapter 12: What to Expect Chapter 13: How to Manage It All Chapter 14: The Day-to-Day Chapter 15: What Is Success? Chapter 16: Customers Section 3: The Execution Chapter 17: Pop-Up Shops Chapter 18: Interview with Greg Spielberg, Founder of Imagination in Space Chapter 19: Pop-Up Restaurants Chapter 20: Food Trucks Chapter 21: Interview with Jeff Wang, Owner of Yum Dum Food Truck Chapter 22: Fashion Trucks Chapter 23: Interview with Laura Layton, Owner of Tin Lizzy Fashion Truck Chapter 24: Pop-Up Spaces Chapter 25: Interview with Aaron Gadiel, Shopping Center Executive Chapter 26: Farmers Markets Chapter 27: Flea Markets Chapter 28: Yard Sales Chapter 29: The Ideal Pop-Up Customer: Why You Should Target Millennials Chapter 30: Case Study: The Launch of a Pop-Up Store Chapter 31: Pop-Up Checklist Section 4: What's Ahead Chapter 32: Reload, Fire, Aim Chapter 33: Interview with Shuchi Naidoo, Founder of 29 Calories Pop-Up Restaurant Chapter 34: Look Out! Here Come the Big Brands and Big Malls Chapter 35: Interview with Melinda Holland, SVP of Business Development for General Growth Properties Chapter 36: Interview with Patty Hirt, Retail Development for General Growth Properties Chapter 37: Pop-Ups: Why They Are Becoming Permanent Chapter 38: Pop-Ups and Baby Boomers: A Perfect Fit About the Author Index .
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| 520 |
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|a "PopUp Republic delves into the $50-billion dollar pop-up industry and includes stories, examples, anecdotes, case studies and a how-to guide of how to create a successful pop-up. Based on Baras' broad experience and unparalleled knowledge, PopUp Republic covers all aspects of pop-ups, including an evaluation of the U.S. vs. European/world pop-up markets; tools needed to create successful pop-ups; what constitutes a pop-up; the costs and benefits of pop-ups; what permits, insurance and licenses are needed to open a pop-up; and much more. More than just an A-to-Z guide on how to launch and operate a successful pop-up, PopUp Republic shows how pop-ups are disrupting the retail, dining and entertainment industries in this country and around the world"--
|c Provided by publisher.
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| 588 |
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|a Description based on print version record and CIP data provided by publisher.
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| 650 |
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0 |
|a Retail trade
|x Seasonal variations
|z United States.
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| 650 |
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0 |
|a Small business marketing
|z United States.
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| 650 |
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|a Store location
|z United States.
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| 650 |
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0 |
|a New business enterprises
|z United States.
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| 650 |
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0 |
|a Retail trade
|x Seasonal variations
|z Europe.
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| 650 |
|
0 |
|a Small business marketing
|z Europe.
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| 650 |
|
0 |
|a Store location
|z Europe.
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| 650 |
|
0 |
|a New business enterprises
|z Europe.
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Entrepreneurship.
|2 bisacsh
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| 650 |
|
7 |
|a New business enterprises.
|2 fast
|0 (OCoLC)fst01036825
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| 650 |
|
7 |
|a Retail trade
|x Seasonal variations.
|2 fast
|0 (OCoLC)fst01096137
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| 650 |
|
7 |
|a Small business marketing.
|2 fast
|0 (OCoLC)fst01121328
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| 650 |
|
7 |
|a Store location.
|2 fast
|0 (OCoLC)fst01134030
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| 651 |
|
7 |
|a Europe.
|2 fast
|0 (OCoLC)fst01245064
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| 651 |
|
7 |
|a United States.
|2 fast
|0 (OCoLC)fst01204155
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| 655 |
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4 |
|a Electronic books.
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| 776 |
0 |
8 |
|i Print version:
|a Baras, Jeremy, 1988-
|t Popup republic
|d Hoboken : Wiley, 2015
|z 9781119145912
|w (DLC) 2015031914
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| 856 |
4 |
0 |
|u https://doi.org/10.1002/9781119176497
|z Full Text via HEAL-Link
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| 994 |
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|a 92
|b DG1
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