Popup republic : how to start your own successful pop-up space, shop, or restaurant /

"PopUp Republic delves into the $50-billion dollar pop-up industry and includes stories, examples, anecdotes, case studies and a how-to guide of how to create a successful pop-up. Based on Baras' broad experience and unparalleled knowledge, PopUp Republic covers all aspects of pop-ups, inc...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Baras, Jeremy, 1988-
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Hoboken, NJ : Wiley, 2015.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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020 |a 1119147476 (pdf) 
020 |a 9781119147480 (epub) 
020 |a 1119147484 (epub) 
020 |z 9781119145912 (paperback) 
020 |a 9781119176497 
020 |a 1119176492 
020 |a 1119145910 
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082 0 0 |a 658.8/7  |2 23 
084 |a BUS025000  |2 bisacsh 
049 |a MAIN 
100 1 |a Baras, Jeremy,  |d 1988- 
245 1 0 |a Popup republic :  |b how to start your own successful pop-up space, shop, or restaurant /  |c Jeremy Baras. 
264 1 |a Hoboken, NJ :  |b Wiley,  |c 2015. 
300 |a 1 online resource. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a Includes index. 
500 |a Machine generated contents note: Preface Acknowledgments Introduction Section 1: The Pop-Up Industry Chapter 1: What Is a Pop-Up? Chapter 2: The Makings of PopUp Republic Chapter 3: Pop-Ups: The State of the Nation Chapter 4: Pop-Ups: The State of the World Chapter 5: The Size of the Pop-Up Industry in the United States (a Case Study) Chapter 6: The Case for Pop-Up Urbanism as a Tool to Vitalize Local Economies Chapter 7: Interview with an Urban Economic Development Professional About Pop-Ups Section 2: Becoming a "Popupreneur" Chapter 8: Are You a Good Candidate to Host a Pop-Up? Chapter 9: A Day in the Life of a Popupreneur Chapter 10: Choosing a Concept Chapter 11: Creating a Concept vs. Creating a Concept That Sells Chapter 12: What to Expect Chapter 13: How to Manage It All Chapter 14: The Day-to-Day Chapter 15: What Is Success? Chapter 16: Customers Section 3: The Execution Chapter 17: Pop-Up Shops Chapter 18: Interview with Greg Spielberg, Founder of Imagination in Space Chapter 19: Pop-Up Restaurants Chapter 20: Food Trucks Chapter 21: Interview with Jeff Wang, Owner of Yum Dum Food Truck Chapter 22: Fashion Trucks Chapter 23: Interview with Laura Layton, Owner of Tin Lizzy Fashion Truck Chapter 24: Pop-Up Spaces Chapter 25: Interview with Aaron Gadiel, Shopping Center Executive Chapter 26: Farmers Markets Chapter 27: Flea Markets Chapter 28: Yard Sales Chapter 29: The Ideal Pop-Up Customer: Why You Should Target Millennials Chapter 30: Case Study: The Launch of a Pop-Up Store Chapter 31: Pop-Up Checklist Section 4: What's Ahead Chapter 32: Reload, Fire, Aim Chapter 33: Interview with Shuchi Naidoo, Founder of 29 Calories Pop-Up Restaurant Chapter 34: Look Out! Here Come the Big Brands and Big Malls Chapter 35: Interview with Melinda Holland, SVP of Business Development for General Growth Properties Chapter 36: Interview with Patty Hirt, Retail Development for General Growth Properties Chapter 37: Pop-Ups: Why They Are Becoming Permanent Chapter 38: Pop-Ups and Baby Boomers: A Perfect Fit About the Author Index . 
520 |a "PopUp Republic delves into the $50-billion dollar pop-up industry and includes stories, examples, anecdotes, case studies and a how-to guide of how to create a successful pop-up. Based on Baras' broad experience and unparalleled knowledge, PopUp Republic covers all aspects of pop-ups, including an evaluation of the U.S. vs. European/world pop-up markets; tools needed to create successful pop-ups; what constitutes a pop-up; the costs and benefits of pop-ups; what permits, insurance and licenses are needed to open a pop-up; and much more. More than just an A-to-Z guide on how to launch and operate a successful pop-up, PopUp Republic shows how pop-ups are disrupting the retail, dining and entertainment industries in this country and around the world"--  |c Provided by publisher. 
588 |a Description based on print version record and CIP data provided by publisher. 
650 0 |a Retail trade  |x Seasonal variations  |z United States. 
650 0 |a Small business marketing  |z United States. 
650 0 |a Store location  |z United States. 
650 0 |a New business enterprises  |z United States. 
650 0 |a Retail trade  |x Seasonal variations  |z Europe. 
650 0 |a Small business marketing  |z Europe. 
650 0 |a Store location  |z Europe. 
650 0 |a New business enterprises  |z Europe. 
650 7 |a BUSINESS & ECONOMICS / Entrepreneurship.  |2 bisacsh 
650 7 |a New business enterprises.  |2 fast  |0 (OCoLC)fst01036825 
650 7 |a Retail trade  |x Seasonal variations.  |2 fast  |0 (OCoLC)fst01096137 
650 7 |a Small business marketing.  |2 fast  |0 (OCoLC)fst01121328 
650 7 |a Store location.  |2 fast  |0 (OCoLC)fst01134030 
651 7 |a Europe.  |2 fast  |0 (OCoLC)fst01245064 
651 7 |a United States.  |2 fast  |0 (OCoLC)fst01204155 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Baras, Jeremy, 1988-  |t Popup republic  |d Hoboken : Wiley, 2015  |z 9781119145912  |w (DLC) 2015031914 
856 4 0 |u https://doi.org/10.1002/9781119176497  |z Full Text via HEAL-Link 
994 |a 92  |b DG1