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161102s2016 enk eob 000 0 eng d |
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|a 9781786352378 (electronic bk.)
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|a UtOrBLW
|d GrThAP
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|a HC79.T4
|b T43 2016
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|a 338.064
|2 23
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|a Technological innovation
|h [electronic resource] :
|b generating economic results /
|c edited by Marie C. Thursby.
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|a 2nd ed.
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| 260 |
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|a Bingley, U.K. :
|b Emerald,
|c 2016.
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| 300 |
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|a 1 online resource (xviii, 413 p.)
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| 490 |
1 |
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|a Advances in the study of entrepreneurship, innovation and economic growth,
|x 1048-4736 ;
|v v. 26
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| 504 |
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|a Includes bibliographical references.
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|a Appropriability strategies to capture value from innovation / Marco Ceccagnoli, Frank Rothaermel -- Identifying and evaluating market opportunities / Marie Thursby, Margi Berbari -- The benefits and liabilities of multidisciplinary commercialization teams: how professional composition and social networks influence team processes / Leslie Vincent, Jill Perry-Smith -- Introduction to legal means for protecting intellectual property / Anne Rector, Marco Ceccagnoli, Bunny Sandefur, Meadow Clamendin, Louise Hallenborg -- The America invents act: a new patent system for the 21st century / Timothy Holbrook -- Intellectual property and technology startups: what entrepreneurs tell us / Stuart Graham, Ted Sichelman -- FDA regulatory approval process for medical products / William Kitchens -- Competitive advantage in technology intensive industries / Frank Rothaermel -- Marketing strategies for commercialization of new technologies / Leslie Vincent -- Commercialization strategies: cooperation versus competition / Briana Sell Stenard, Marie Thursby -- Valuing early stage companies / Michael Blake -- Term sheets: valuing investments in emerging technology companies / Michael Blake -- Licensing inventions from entrepreneurial universities: the context of Bayh-Dole / Marie Thursby, Anne Rector.
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|a We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.
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| 650 |
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|a Business & Economics
|x Entrepreneurship.
|2 bisacsh
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| 650 |
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7 |
|a Entrepreneurship.
|2 bicssc
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| 650 |
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|a Technological innovations.
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| 650 |
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|a New products.
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| 650 |
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|a Intellectual property.
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| 650 |
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|a Strategic planning.
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| 700 |
1 |
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|a Thursby, Marie.
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| 776 |
1 |
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|z 9781786352385
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| 830 |
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|a Advances in the study of entrepreneurship, innovation, and economic growth ;
|v v. 26.
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| 856 |
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|u http://www.emeraldinsight.com/1048-4736/26
|z Full Text via HEAL-Link
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|1 Sept2016
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