The challenge of BRIC multinationals

• Άλλοι συγγραφείς: Tulder, Rob van, Verbeke, Alain, Carneiro, Jorge, active 2016, Gonzalez-Perez, Maria-Alejandra
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, c. 2016.
• Σειρά: Progress in international business research ; v. 11.
• Θέματα: Business & Economics > International > General.; International business.; International business enterprises.
• Φυσική περιγραφή: 1 online resource (xxiii, 672 p.) : ill.
• Βιβλιογραφία: Includes bibliographical references.
• ISBN: 9781786353498 (electronic bk.)
• ISSN: 1745-8862 ;

This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 1.The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals? 2.The empirical challenge: what marks the changing position of BRIC countries in the world economy? 3.The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals? 4.The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?