The challenge of BRIC multinationals

• Other Authors: Tulder, Rob van, Verbeke, Alain, Carneiro, Jorge, active 2016, Gonzalez-Perez, Maria-Alejandra
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald, c. 2016.
• Series: Progress in international business research ; v. 11.
• Subjects: Business & Economics > International > General.; International business.; International business enterprises.

This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 1.The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC...