Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference /

Published 2017

Cultural Heritage Marketing A Relationship Marketing Approach to Conservation Services /

by Parowicz, Izabella, Parowicz, Izabella
Published 2019

Effective Complaint Management The Business Case for Customer Satisfaction /

by Stauss, Bernd, Stauss, Bernd, Seidel, Wolfgang
Published 2019

Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress /

Published 2017

Multidimensional Analysis of Conversational Telephone Speech

by Köster, Friedemann, Köster, Friedemann
Published 2018

Nuanced Account Management Driving Excellence in B2B Sales /

by Shankar, Bala, Shankar, Bala
Published 2018

Outsourcing and Offshoring Business Services

Published 2017