Beyond the familiar : long-term growth through customer focus and innovation /

ανά Barwise, Patrick, Meehan, Seán
Έκδοση 2011

Customer-centric marketing : building relationships and creating advocates in the age of the consumer /

ανά Cundari, Aldo
Έκδοση 2015

Made to serve : how manufacturers can compete through servitization and product service systems /

ανά Baines, Tim, 1962-
Έκδοση 2013

Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage /

ανά Middleton, Daina
Έκδοση 2013

Statistical methods in customer relationship management /

ανά Kumar, V., 1957-
Έκδοση 2012