Beyond the familiar : long-term growth through customer focus and innovation /

by Barwise, Patrick, Meehan, Seán
Published 2011

Customer-centric marketing : building relationships and creating advocates in the age of the consumer /

by Cundari, Aldo
Published 2015

Made to serve : how manufacturers can compete through servitization and product service systems /

by Baines, Tim, 1962-
Published 2013

Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage /

by Middleton, Daina
Published 2013

Statistical methods in customer relationship management /

by Kumar, V., 1957-
Published 2012