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3Published 2018Table of Contents: “…SECTION I: Conceptual issues in Social Media -- Chapter 1. How Social Media will Impact Marketing…”
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4by Muresan, Stefan SorinTable of Contents: “…Foreword -- 1 Introduction -- 2 Philosophical and Historical Roots for the Social Market Economy…”
Published 2014
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5Published 2017Table of Contents: “…Introduction -- Chapter 1 Segmentation in Social Marketing: Why we don’t do it as much as we should…”
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6The Social Organisation of Marketing A Figurational Approach to People, Organisations, and Markets /Published 2017Table of Contents: “…Chapter 1. The Social Organisation of Marketing: An Introduction; John Connolly and Paddy Dolan…”
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7Published 2019Table of Contents: “…Part I: Understanding Social Marketing -- Chapter 1 The Big Picture in Social Marketing -- Chapter…”
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8by Anderson, EricTable of Contents: “…Surviving the Customer -- Zero-Sum Games in Traditional Marketing -- The Prisoner’s Dilemma…”
Published 2010
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13Table of Contents: “…Part I: The Theme -- Introduction -- Social Groups -- Households -- Part II: The Basic Framework…”
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14by Kelsey, ToddTable of Contents: “…: Facebook Ads -- Chapter 5: Twitter -- Chapter 6: LinkedIn -- Chapter 7: Hootsuite -- Chapter 8: Social…”
Published 2017
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15by Halloran, MatthewSubjects: “…Financial planners Internet marketing.…”
Published 2012
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16by Gonçalves, AlexTable of Contents: “…Part I: Data -- Chapter 1: Social Media Data -- Chapter 2: From Data to Insights -- Chapter 3: Luis…”
Published 2017
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17Published 2012Table of Contents: “… to Older Canadians by Their Adult Children: Implications for the Future -- 8. Valeria BORDONE: Social Norms…”
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19Table of Contents: “… and Concepts for Social Commerce -- Marketing Communications in Social Media -- Customer Engagement and Metrics…”
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20Published 2019Table of Contents: “…1. The Historical Development of Social Commerce; Nina Bürklin, Claudia E. Henninger and Rosy…”
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