Showing 1 - 3 results of 3 for search 'Kapferer, Jean-Noël', query time: 0.02s Refine Results
  1. 1
    Διοίκηση μάρκας : σύγχρονες στρατηγικές /
    by Kapferer, Jean-Noël
    Published 2013
    Book
  2. 2
    The new strategic brand management : creating and sustaining brand equity long term /
    by Kapferer, Jean-Noël
    Published 2004
    Book
  3. 3
    Advances in Luxury Brand Management
    Published 2017
    Other Authors: “…Kapferer, Jean-Noël…”
    Full Text via HEAL-Link
    Electronic eBook
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