Arch G. Woodside

Arch G. Woodside (born January 9, 1943, in Pittsburgh, Pennsylvania) is an American marketing author, consultant, and professor; member and Fellow of American Psychological Association, Royal Society of Canada, Association of Psychological Sciences, International Academy for the Study of Tourism, Society for Marketing Advances, and the Global Innovation and Knowledge Academy (GIKA). He is the Editor-in-Chief of ''Advances in Culture, Tourism, and Hospitality Research'' book series and the ''Advances in Business Marketing and Purchasing'' annual book series and a former Editor-in-Chief of the Journal of Business Research. Provided by Wikipedia