Cases in marketing management

• Main Author: Bernhardt, Kenneth L.
• Other Authors: Kinnear, Thomas C.
• Format: Book
• Language: English
• Published: Burr Ridge,ILL. McGraw-Hill 1994
• Edition: 6th edition
• Series: The IRWIN series in marketing
• Subjects: Διοίκηση και οργάνωση; Έρευνα αγοράς
• Physical Description: xiv, 754 p. fig. 24 cm
• ISBN: 0071149260