Consumer behavior concepts and applications
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
1988
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| Subjects: |
| Physical Description: | xxiii, 726 σ. σχήμ. 23 εκ. |
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| Bibliography: | Περιλαμβάνει ευρετήριο |
| ISBN: | 0070387648 |