Consumer behavior concepts and applications

Bibliographic Details
Main Authors: Loudon, David L. (Author), Della Bitta, Albert J. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 1988
Subjects:
Description
Physical Description:xxiii, 726 σ. σχήμ. 23 εκ.
Bibliography:Περιλαμβάνει ευρετήριο
ISBN:0070387648