The reality of global brands cases and strategies for the successful management of international brands

• Main Author: Hankinson, Graham
• Other Authors: Cowking, Philippa
• Format: Book
• Language: English
• Published: London The McGraw - Hill Companies 1996
• Series: McGraw-Hill marketing for professionals series
• Subjects: Διοίκηση και οργάνωση; Παραγωγή > Διοίκηση και οργάνωση
• Physical Description: xvi, 258 p. tab., phot. 23 cm.
• Bibliography: Includes index
• ISBN: 0077090020