The economics of the brand a marketing analysis

• Main Author: Watkins, Trevor
• Format: Book
• Language: English
• Published: London McGraw - Hill Book Company 1986
• Series: McGraw-Hill marketing series
• Subjects: Διοίκηση και οργάνωση; Έρευνα αγοράς
• Physical Description: x, 161 p. fig., tab. 25 cm.
• Bibliography: Includes references and indexes
• ISBN: 007084156X