Driving brand value using integrated marketing to manage profitable stakeholder relationships

• Main Author: Duncan, Tom
• Other Authors: Moriarty, Sandra
• Format: Book
• Language: English
• Published: New York McGraw - Hill 1997
• Subjects: Διοίκηση και οργάνωση
• Physical Description: xix, 284 p. fig., tab. 26 cm.
• Bibliography: Includes index
• ISBN: 0786308222