Re-thinking the network economy : the true forces that drive the digital marketplace /

• Κύριος συγγραφέας: Liebowitz, S. J., 1950-
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York : AMACOM, �2002.
• Θέματα: Electronic commerce.; Internet.; BUSINESS & ECONOMICS > Industries > Retailing.; BUSINESS & ECONOMICS > Marketing > Direct.; TRAVEL > Shopping.; E-commerce.; Samfundsvidenskab > �konomi.; Electronic books.

Πίνακας περιεχομένων:

• Introduction
• Basic economics of the Internet
• Racing to be first : faddish and foolish
• (Non- )ubiquity of e-tailing?
• Value-profit paradox : the cruelty of competition and Internet
• Can advertising revenues support the net?
• Copyright and the Internet
• Conclusions : whither supply and demand?