Re-thinking the network economy : the true forces that drive the digital marketplace /

Re-thinking the network economy : the true forces that drive the digital marketplace /

Bibliographic Details
Main Author: Liebowitz, S. J., 1950-
Format: eBook
Language:English
Published: New York : AMACOM, �2002.
Subjects:
Electronic commerce.
Internet.
BUSINESS & ECONOMICS > Industries > Retailing.
BUSINESS & ECONOMICS > Marketing > Direct.
TRAVEL > Shopping.
E-commerce.
Samfundsvidenskab > �konomi.
Electronic books.
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=80857
Table of Contents:
  • Introduction
  • Basic economics of the Internet
  • Racing to be first : faddish and foolish
  • (Non- )ubiquity of e-tailing?
  • Value-profit paradox : the cruelty of competition and Internet
  • Can advertising revenues support the net?
  • Copyright and the Internet
  • Conclusions : whither supply and demand?

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