Strategic management for travel and tourism /

• Κύριος συγγραφέας: Evans, Nigel
• Άλλοι συγγραφείς: Campbell, David, 1963-, Stonehouse, George
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Oxford ; Boston : Butterworth-Heinemann, 2003.
• Θέματα: Tourism.; Strategic planning.; Tourisme.; Planification strat�egique.; BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism.; BUSINESS & ECONOMICS > Industries > General.; Toerisme.; Strategisch management.; Voyage.; Gestion strat�egique.; Electronic books.

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in...