Strategic management for travel and tourism /

• Main Author: Evans, Nigel
• Other Authors: Campbell, David, 1963-, Stonehouse, George
• Format: eBook
• Language: English
• Published: Oxford ; Boston : Butterworth-Heinemann, 2003.
• Subjects: Tourism.; Strategic planning.; Tourisme.; Planification strat�egique.; BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism.; BUSINESS & ECONOMICS > Industries > General.; Toerisme.; Strategisch management.; Voyage.; Gestion strat�egique.; Electronic books.
• Physical Description: 1 online resource (viii, 412 pages) : illustrations
• Bibliography: Includes bibliographical references and index.
• ISBN: 9781136362651; 1136362657; 0585459509; 9780585459509; 9781136362668; 1136362665

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. * Specifically written for the travel and tourism industry with strategic management applications and theory * Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding * Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays.