Strategic management for travel and tourism /

• Κύριος συγγραφέας: Evans, Nigel
• Άλλοι συγγραφείς: Campbell, David, 1963-, Stonehouse, George
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Oxford ; Boston : Butterworth-Heinemann, 2003.
• Θέματα: Tourism.; Strategic planning.; Tourisme.; Planification strat�egique.; BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism.; BUSINESS & ECONOMICS > Industries > General.; Toerisme.; Strategisch management.; Voyage.; Gestion strat�egique.; Electronic books.

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in...

Πίνακας περιεχομένων:

• Introduction; Strategy and strategic objectives for travel and tourism organizations; Introduction to strategy for travel and tourism; The travel and tourism organization
• competences, resources and competitive advantage; The travel and tourism organization
• the human context; Financial analysis and performance indicators; The travel and tourism organization
• products and markets; The external environment for travel and tourism organizations
• the macro context; The external environment for travel and tourism organizations
• the micro context; SWOT Analysis; Competitive strategy and strategic direction for travel and tourism organizations; Strategic methods of development for travel and tourism; Strategic evaluation and selection; Strategic implementation for travel and tourism organizations; International and global strategies for travel and tourism organizations; Case studies; Glossary; Index.