Strategic management for travel and tourism /

Strategic management for travel and tourism /

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Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in...

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Bibliographic Details
Main Author: Evans, Nigel
Other Authors: Campbell, David, 1963-, Stonehouse, George
Format: eBook
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, 2003.
Subjects:
Tourism.
Strategic planning.
Tourisme.
Planification strat�egique.
BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism.
BUSINESS & ECONOMICS > Industries > General.
Toerisme.
Strategisch management.
Voyage.
Gestion strat�egique.
Electronic books.
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86067
Table of Contents:
  • Introduction; Strategy and strategic objectives for travel and tourism organizations; Introduction to strategy for travel and tourism; The travel and tourism organization
  • competences, resources and competitive advantage; The travel and tourism organization
  • the human context; Financial analysis and performance indicators; The travel and tourism organization
  • products and markets; The external environment for travel and tourism organizations
  • the macro context; The external environment for travel and tourism organizations
  • the micro context; SWOT Analysis; Competitive strategy and strategic direction for travel and tourism organizations; Strategic methods of development for travel and tourism; Strategic evaluation and selection; Strategic implementation for travel and tourism organizations; International and global strategies for travel and tourism organizations; Case studies; Glossary; Index.

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