On the art of writing copy /

• Κύριος συγγραφέας: Lewis, Herschell Gordon, 1926-2016
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York : AMACOM, 1999.
• Έκδοση: 2nd ed.
• Θέματα: Advertising copy.; Business writing.; BUSINESS & ECONOMICS > Advertising & Promotion.; Electronic books.

"Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effect...