On the art of writing copy /
"Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effect...
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
AMACOM,
1999.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=28999 |
