Microcomputers and marketing decisions /

• Main Author: Williams, L. A. (Leonard Ainslie), 1909-
• Corporate Author: Institution of Electrical Engineers
• Format: Book
• Language: English
• Published: London, U.K. : P. Peregrinus on behalf of the Institution of Electrical Engineers, c1985.
• Series: IEE management of technology series ; 5
• Subjects: Marketing > Data processing; Marketing > Decision making > Data processing; Microcomputers; Ηλεκτρονικοί υπολογιστές; Μαρκετινγκ; Μικροϋπολογιστές
• Item Description: Περιλαμβάνει ευρετήριο.
• Physical Description: x, 273 σ. : εικ. ; 23 εκ.
• ISBN: 0863410383