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|2 21
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|a De Chernatony, Leslie
|
| 245 |
1 |
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|a Creating powerful brands in consumer, service and industrial markets /
|c De Chernatony, Leslie and McDonald, Malcolm.
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| 250 |
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|a 2 nd ed.
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| 260 |
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|a Oxford , Boston :
|b Butterworth-Heinemann,
|c c 1998
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| 300 |
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|a xiii. , 430 σ. :
|b εικ. ;
|c 24 εκ.
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| 490 |
0 |
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|a CIM professional
|
| 504 |
|
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|a Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
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| 653 |
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|a BRAND NAME PRODUCTS--PLANNING
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| 700 |
0 |
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|a McDonald, Malcolm
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