Creating powerful brands in consumer, service and industrial markets /

Bibliographic Details
Main Author: De Chernatony, Leslie
Other Authors: McDonald, Malcolm
Format: Book
Language:Greek
Published: Oxford , Boston : Butterworth-Heinemann, c 1998
Edition:2 nd ed.
Series:CIM professional
Subjects:

ΒΚΠ - Κουκούλι (Πα.Πελ.): BSC

Holdings details from ΒΚΠ - Κουκούλι (Πα.Πελ.): BSC
Call Number: 658.8 DEC
Copy 1 Available