Marketing management : Text and cases.

• Corporate Author: Jon
• Other Authors: Dalrymple, D., Parsons, L.
• Format: Book
• Language: English
• Published: New York : John Wiley, [x.x]
• Edition: 6th
• Subjects: Marketing > management; Marketing > management > case studies
• Physical Description: 984σελ. : πιν.,φωτ.,σχεδ.