Marketing models.

• Other Authors: Kotler, Philip, Lilien, Gary L., 1946-, Moorthy, K. Sridhar
• Format: Book
• Language: English
• Published: New Jersey : Prentice-Hall, c1992
• Subjects: Μάρκετινγκ
• Physical Description: 803σελ. : σχημ.,πιν.
• ISBN: 0135619297