Marketing management : A strategic decision-making approach /

• Main Author: Boyd, Harper W.
• Other Authors: Larreche, Jean-Claude, Mullins, John, Walker, Orville C.
• Format: Book
• Language: Greek
• Published: Boston ,Mass : McGraw-Hill, c2002
• Edition: 4th ed.
• Series: The McGraw-Hill/Irwin series in marketing
• Subjects: Marketing > management
• Physical Description: xxi , 594σ. : εικ. ; 26εκ. + 1 computer optical disc (4 3/4 )
• Bibliography: Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
• ISBN: 0072315237