Global marketing management /

• Main Author: Keegan, Warren J.
• Format: Book
• Language: Greek
• Published: Upper Saddle River,N.J : Prentice Hall, c2002
• Edition: 7th ed.
• Subjects: Export marketing > Management; Management; MARKETING
• Physical Description: xxv 617σ. : εικ. ; 27εκ.
• Bibliography: Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
• ISBN: 0130615064