Marketing /

• Main Author: Kerin, Roger A.
• Other Authors: Berkowitz, Eric N., Hartley, Steven W., Rudelius, William
• Format: Book
• Language: Greek
• Published: New York : McGraw-Hill, 2006
• Edition: 8th ed.
• Series: McGraw-Hill series in marketing
• Subjects: MARKETING; Μάρκετινγκ