Marketing /

• Other Authors: Hair Joseph F., Lamb Charles, McDaniel Carl
• Format: Book
• Language: Greek
• Published: Ohio : South-Western Publishing, 2002
• Edition: 6th ed.
• Subjects: MARKETING; Marketing > Management
• Physical Description: xiv , 751σ. : εικ. ; 35εκ.
• Bibliography: Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
• ISBN: 0324068611