Brands laid bare : Using market research for evidence-based brand management /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Ford, Kevin
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	Chichester, West Sussex, England : John Wiley & Sons, c2005
Θέματα:	Brand name products > Management Marketing research Μάρκετινγκ

Παρόμοια τεκμήρια

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ανά: Willmott, Michael
Έκδοση: (2001)

Creating powerful brands in consumer, service and industrial markets /
ανά: De Chernatony, Leslie
Έκδοση: (1998)

Living the brand : How to transform every member of your organization into a brand champion /
ανά: Ind, Nicholas
Έκδοση: (2004)

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ανά: Taylor, David, 1964-
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ανά: Som, Ashok, κ.ά.
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Origination : the geographies of brands and branding /
ανά: Pike, Andy, 1968-
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Marketing Food Brands Private Label versus Manufacturer Brands in the Consumer Goods Industry /
ανά: Chimhundu, Ranga, κ.ά.
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Brand Gender Increasing Brand Equity through Brand Personality /
ανά: Lieven, Theo, κ.ά.
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China Branding Cases from Zhejiang /
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Competitive Branding Strategies Managing Performance in Emerging Markets /
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Luxury Brands in China and India
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Brands and Cultural Analysis
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Brand Platform in the Professional Sport Industry Sustaining Growth through Innovation /
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Personal Brand Creation in the Digital Age Theory, Research and Practice /
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Designing Luxury Brands The Science of Pleasing Customers' Senses /
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ανά: Cehrs, Adele
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The Power of Communicating the Family Firm Status The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness /
ανά: Rosina, Margarete, κ.ά.
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Energy Branding Harnessing Consumer Power /
ανά: Larsen, Friðrik
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Folia Onomastica Croatica
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Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical Application /
ανά: Dierks, Alexander
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Advances in Advertising Research X Multiple Touchpoints in Brand Communication /
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Storytelling in Organizations A Narrative Approach to Change, Brand, Project and Knowledge Management /
ανά: Thier, Karin, κ.ά.
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Brand Fans Lessons from the World's Greatest Sporting Brands /
ανά: Smith, Aaron C.T, κ.ά.
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Employer brand management : practical lessons from the world's leading employers /
ανά: Mosley, Richard, 1964-
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Ξενοδοχειακό branding : ανάλυση και αξιολόγηση λογοτύπων
ανά: Γιακουμάτου, Πολυξένη
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