Brands laid bare : Using market research for evidence-based brand management /

Bibliographic Details
Main Author:	Ford, Kevin
Format:	Book
Language:	English
Published:	Chichester, West Sussex, England : John Wiley & Sons, c2005
Subjects:	Brand name products > Management Marketing research Μάρκετινγκ

Similar Items

Competitive branding : winning in the market place with value-added brands. /
by: Nilson, Torsten H.
Published: (1998)

Brand meaning management
Published: (2015)

Brand new brand thinking : Brought to life by 11 experts who do ; edited by Merry Baskin and Mark Earls.
Published: (2002)

The essential brand book : over 100 techniques to increase brand value /
by: Ellwood, Iain
Published: (2002)

Brand child : Remarkable insights into the minds of today's global kids and their relationships with brands /
by: Lindstrom, Martin
Published: (2004)

From brand vision to brand evaluation : Strategically building and sustaining brands /
by: De Chernatony, Leslie
Published: (2001)

Citizen brands : putting society at the heart of your business /
by: Willmott, Michael
Published: (2001)

Living the brand : How to transform every member of your organization into a brand champion /
by: Ind, Nicholas
Published: (2004)

Creating powerful brands in consumer, service and industrial markets /
by: De Chernatony, Leslie
Published: (1998)

Business-to-business brand management theory, research and executive case study exercises /
Published: (2009)

Σχέση μάρκας-καταναλωτή : ξαναγράφοντας το μάρκετινγκ /
by: Παντίδος, Κωνσταντίνος
Published: (2007)

Retail Marketing and Branding : a Definitive Guide to Maximizing ROI.
by: Perrey, Jesko
Published: (2012)

Grow the core : how to focus on your core business for brand success /
by: Taylor, David, 1964-
Published: (2013)

The road to luxury : the evolution, markets and strategies of luxury brand management /
by: Som, Ashok, et al.
Published: (2015)

Origination : the geographies of brands and branding /
by: Pike, Andy, 1968-
Published: (2015)

Advances in Luxury Brand Management
Published: (2017)

Marketing Food Brands Private Label versus Manufacturer Brands in the Consumer Goods Industry /
by: Chimhundu, Ranga, et al.
Published: (2018)

Brand Gender Increasing Brand Equity through Brand Personality /
by: Lieven, Theo, et al.
Published: (2018)

China Branding Cases from Zhejiang /
Published: (2019)

City branding : H περίπτωση του δήμου Πάτρας
by: Κότση, Ιωάννα
Published: (2022)

Competitive Branding Strategies Managing Performance in Emerging Markets /
by: Rajagopal, et al.
Published: (2019)

Έρευνα σχετικά με την προτίμηση των πρωτότυπων φαρμάκων έναντι των γενόσημων από τους θεράποντες ιατρούς
by: Παπαχρονόπουλος, Αλέξιος
Published: (2013)

YouthNation : building remarkable brands in a youth-driven culture /
by: Britton, Matt
Published: (2015)

Interdisciplinary approaches to product design, innovation, & branding in international marketing
Published: (2012)

Luxury Brands in China and India
by: Atwal, Glyn, et al.
Published: (2017)

Designing Luxury Brands The Science of Pleasing Customers' Senses /
by: Derval, Diana, et al.
Published: (2018)

Personal Brand Creation in the Digital Age Theory, Research and Practice /
by: Grzesiak, Mateusz, et al.
Published: (2018)

Brand Platform in the Professional Sport Industry Sustaining Growth through Innovation /
by: Zheng, Jingxuan, et al.
Published: (2018)

Brands and Cultural Analysis
by: Berger, Arthur Asa, et al.
Published: (2019)

SPIKE your brand ROI : how to maximize reputation and get results /
by: Cehrs, Adele
Published: (2015)

Branding for the public sector : creating, building and managing brands people will value /
by: Temporal, Paul
Published: (2015)

Folia Onomastica Croatica
Published: (2018)

The Power of Communicating the Family Firm Status The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness /
by: Rosina, Margarete, et al.
Published: (2018)

Energy Branding Harnessing Consumer Power /
by: Larsen, Friðrik
Published: (2017)

Advances in Advertising Research X Multiple Touchpoints in Brand Communication /
Published: (2019)

Employer brand management : practical lessons from the world's leading employers /
by: Mosley, Richard, 1964-
Published: (2014)

Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical Application /
by: Dierks, Alexander
Published: (2017)

Brand Fans Lessons from the World's Greatest Sporting Brands /
by: Smith, Aaron C.T, et al.
Published: (2017)

Storytelling in Organizations A Narrative Approach to Change, Brand, Project and Knowledge Management /
by: Thier, Karin, et al.
Published: (2018)

The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving /
by: Brooks, Jeff, 1961-
Published: (2014)

Βιβλιοθήκη & Κέντρο Πληροφόρησης | Πανεπιστήμιο Πατρών