Services marketing management : A strategic perspective /

• Main Author: Kasper, Hans
• Other Authors: Gabbott, Mark, Helsdingen, Piet van
• Format: Book
• Language: English
• Published: Chichester : John Wiley & Sons, c2006
• Edition: 2nd ed.
• Subjects: Customer services > Marketing > Management; Service industries > Marketing > Management
• Item Description: Subtitle on 1999 ed.: An international perspective.
• Physical Description: xvii, 554 σ. : εικ. ; 26 εκ.
• Bibliography: Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
• ISBN: 0470091169