The business marketing course : Managing in complex networks /

• Main Author: Ford, David
• Format: Book
• Language: English
• Published: England : John Wiley & Sons, c2006
• Edition: 2nd ed.
• Subjects: MARKETING; Marketing > Management; Business networks > Management
• Physical Description: xvi, 271 σ. : εικ. ; 24 εκ.
• Bibliography: Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
• ISBN: 0470034505