Advertising : principles and practice.

• Other Authors: Burnett, John, Moriarty, Sandra, Wells, William D.
• Format: Book
• Language: English
• Published: Englewood Cliffs : Prentice-Hall, c1992
• Edition: 2nd ed.
• Subjects: ADVERTISERS; Advertising; ADVERTISING AGENCIES; CONSUMERS; Marketing; MISCELLANEOUS ADVERTISING; Sales promotion; ΔΙΑΦΗΜΙΖΟΜΕΝΟΙ; ΔΙΑΦΗΜΙΣΗ; Διαφήμιση; ΔΙΑΦΗΜΙΣΤΕΣ; ΔΙΑΦΗΜΙΣΤΙΚΑ ΓΡΑΦΕΙΑ; ΚΑΤΑΝΑΛΩΤΕΣ; Μέσα μαζικής ενημέρωσης