Cases in advertising and communications management.

• Other Authors: Greyser, Stephen A., Kopp, Robert J.
• Format: Book
• Language: English
• Published: Englewood Cliffs : Prentice-Hall, c1992
• Edition: 3rd ed.
• Subjects: Advertising; Communication; Marketing; ΔΙΑΦΗΜΙΣΗ; Διαφήμιση; Επικοινωνία; Μαρκετινγκ
• Physical Description: xvii, 681σ. : εικ.
• ISBN: 0131175084