Total quality marketing : what has to come next in sales, marketing and advertising.

• Corporate Author: Kogan Page
• Other Authors: Fraser-Robinson, John
• Format: Book
• Language: English
• Published: London : Kogan Page, 1991
• Subjects: Advertising; Marketing; TOTAL QUALITY; Διαφήμιση; Μαρκετινγκ; ΟΛΙΚΗ ΠΟΙΟΤΗΤΑ; Πωλήσεις