Advertising excellence.

• Corporate Author: McGraw-Hill
• Other Authors: Bovee, Courtland L., Dovel, George P., Thill, John V.
• Format: Book
• Language: English
• Published: New York : McGraw-Hill, c1995
• Series: McGraw-Hill series in marketing
• Subjects: Advertising; Marketing; ΔΙΑΦΗΜΙΣΗ; Διαφήμιση; Μαρκετινγκ