Truth, lies, and advertising : хthe иart of account planning.

• Other Authors: Steel, Jon
• Format: Book
• Language: English
• Published: New York : Wiley, c1998
• Series: Adweek books
• Subjects: ACCOUNT PLANNING; Advertising; ΔΙΑΦΗΜΙΣΗ; Διαφήμιση; ΛΟΓΙΣΤΙΚΟΣ ΣΧΕΔΙΑΣΜΟΣ
• Item Description: Bibliography: p.277-279
• Physical Description: xix, 298σ.
• ISBN: 0471189626