Global marketing strategies.

• Corporate Author: Houghton Mifflin Company
• Other Authors: Hennessey, David H., Jeannet, Jean-Pierre
• Format: Book
• Language: English
• Published: Boston : Houghton Mifflin Company, c1998
• Edition: 4th ed.
• Subjects: Advertising; GLOBAL MARKETING; GLOBAL MARKETS; INTERNATIONAL TRADE; Marketing; Διαφήμιση; Διεθνές εμπόριο; ΔΙΕΘΝΗΣ ΑΓΟΡΑ; Εμπόριο; Μαρκετινγκ; ΟΙΚΟΝΟΜΙΑ