Global marketing and advertising : understanding cultural paradoxes.

• Corporate Author: SAGE Publications
• Other Authors: Mooij, Marieke de
• Format: Book
• Language: English
• Published: London : SAGE Publications, c1998
• Subjects: Advertising; Consumer bahavior; Culture; Management; Marketing; Διαφήμιση; ΚΑΤΑΝΑΛΩΤΕΣ; ΚΟΥΛΤΟΥΡΑ; Μαρκετινγκ