Consumer behavior : buildings marketing strategy.

• Corporate Author: McGraw-Hill
• Other Authors: Best, Roger J., Coney, Kenneth A., Hawkins, Del I.
• Format: Book
• Language: English
• Published: Boston : McGraw-Hill, c1998
• Edition: 7th ed.
• Series: McGraw-Hill series in marketing
• Subjects: Consumer bahavior; Marketing; ΚΑΤΑΝΑΛΩΤΕΣ; ΚΑΤΑΝΑΛΩΤΕΣ, ΣΥΜΠΕΡΙΦΟΡΑ ΤΩΝ; Μαρκετινγκ