Marketing research : An applied orientation /

• Main Author: Malhotra, Naresh K.
• Format: Book
• Language: Greek
• Published: New Jersey : Prentice Hall, c1999
• Edition: 3rd ed.
• Subjects: Marketing research; Marketing research > Methodology
• Physical Description: xxxv, 115σ.
• Bibliography: Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
• ISBN: 0130131628