|
|
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| LEADER |
02802nam a2200337 a 4500 |
| 001 |
GR-Patra36805 |
| 003 |
GR-PaULI |
| 005 |
20230518132448.0 |
| 008 |
131206s2013 gr g c 000 0 gre d |
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_834300000000000_KAP
|7 0
|9 317073
|a LISK
|b LISK
|c EUD
|d 2021-01-17
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|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_834300000000000_KAP
|7 0
|9 317075
|a LISK
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|d 2021-01-17
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|x Purchase/Donation Number
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|x GrPaTEI
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_834300000000000_KAP
|7 1
|9 317076
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|
| 952 |
|
|
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|2 ddc
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|
| 952 |
|
|
|0 0
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|2 ddc
|4 0
|6 658_834300000000000_KAP
|7 0
|9 317078
|a LISK
|b LISK
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|d 2021-01-17
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|x Purchase/Donation Number
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|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_834300000000000_KAP
|7 0
|9 317079
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|d 2021-01-17
|e 24
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|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_834000000000000_3_KAP
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|9 317083
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|b LISP
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|e 24
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|p 025000300904
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|y BK15
|e
|x
|x
|x GrPaTEI
|
| 999 |
|
|
|c 180481
|d 180481
|
| 020 |
|
|
|a 9789608940796
|
| 040 |
|
|
|a GR-PaULI
|b gre
|c GR-PaULI
|e AACR2
|
| 082 |
0 |
4 |
|a 658.834 3
|2 23
|
| 100 |
1 |
|
|a Kapferer, Jean-Noël
|9 20089
|e συγγραφέας.
|
| 245 |
1 |
0 |
|a Διοίκηση μάρκας :
|b σύγχρονες στρατηγικές /
|c Jean-Noel Kapferer ; επιστημονική επιμέλεια Ειρήνη Ρηγοπούλου ; [μετάφραση Σοφία Λαζαρίδου].
|
| 260 |
|
|
|a Αθήνα :
|b Rosili,
|c c2013.
|
| 300 |
|
|
|a 609 σ. :
|a εικ. ;
|b 24 εκ.
|
| 500 |
|
|
|a Τίτλος πρωτοτύπου: The new strategic brand management.
|
| 504 |
|
|
|a Περιλαμβάνει βιβλιογραφικές παραπομπές.
|
| 650 |
|
4 |
|a Προϊόντα
|9 18882
|x Εμπορική ονομασία
|x Διοίκηση και οργάνωση.
|
| 700 |
1 |
|
|a Ρηγοπούλου, Ειρήνη Δ.
|9 198199
|e συγγραφέας.
|
| 765 |
|
|
|i Μετάφραση του:
|t The new strategic brand management.
|
| 942 |
|
|
|2 ddc
|c BK
|
| 998 |
|
|
|c ΜΠΟΥΡΑΣ
|d 2023-05
|
