Fundamental of strategic Management /

• Κύριος συγγραφέας: Parthasarthy, Raghavan
• Μορφή: Βιβλίο
• Γλώσσα: English
• Έκδοση: Boston ; New York : Houghton Mifflin Company, 2007
• Θέματα: Strategic planning > Case studies.; Βusiness planning > Case studies.; Στρατηγικός σχεδιασμός > Mελέτες περίπτωσης; Eπιχειρηματικός σχεδιασμός > Μελέτες περίπτωσης

Πίνακας περιεχομένων:

• pt. 1. The stratetegic Management Context
• ch. 1. Overview of strategic Management
• ch. 2. Mission, Stakeholders, Govenance, and Social Responsibility
• pt. 2. Situation Analysis
• ch. 3. The external environments : assessing competitive opportunities and threas
• - ch. 4. The internal environment : assessing a firm"s competence and competitive advantages
• pt. 3. Strategic choice
• ch. 5. Business - Level strategy: building competitive advantage in a single business
• ch. 6. Corporate - Level strategy: Gaining advantage by managing a portfolio of businesses
• ch. 7. International strategy : Gaining advantage thyough global expansion
• ch. 8. Functional - Level strategy: building fynctional capabilities for strategic rerformance
• pt. 4. Strategy Implementation
• ch. 9. Implementing stategy: organizing tasks and allocating resources
• pt. 5. Evaluating performance
• ch. 10. Evaluation and control : designing and implementing strategic control systems
• notes
• clossary
• name/author index
• subject index.